Top 11 Questions with : Deb Ryan, Executive Director of Midas Awards®
Updated on: 02 Jul 2016
Question: The Midas Awards® is celebrating its 15th year of honoring the World's Best Financial Advertising℠, in your opinion, to what do you attribute the longevity and success of this competition?
Deb Ryan: The longevity comes from the quality of the work being submitted every year, combined with the expertise of the Midas Award Grand Jury. Having the work judged by agency leaders and incredibly well-respected industry experts from around the globe lays the foundation for the winners to know, with confidence, that they've earned their Midas Award.
Question: This is your inaugural year at the helm of the Midas Awards, what are your goals to continue the legacy of Midas and expand its global footprint?
Deb Ryan: I'm really excited and motivated to continue the fine job done by my predecessors, while making sure that we're exploring the financial advertising landscape with open minds and open eyes. So much attention goes to new mediums (which is warranted), that we must not lose sight of traditional methodologies that are still netting the results desired. It's easy to get caught up in the shiny new object in the room, and it's my job to make sure we're covering all of the industry bases.
Question: What excites you about financial advertising?