Exclusive Interview with : Ad guru Piyush Pandey, Executive Chairman and Creative Director of Ogilvy & Mather, India & South
Updated on: 30 Jun 2016
Ad guru Piyush Pandey, Executive Chairman and Creative Director of Ogilvy & Mather, India and South Asia, is a Cannes veteran, having observed the festival and the evolution of advertising and admen over the years. On the very last day of the Cannes Lions International Festival of Creativity, exchange4media caught up with him and Rajiv Rao, NCD of Ogilvy & Mather, India to talk about trends emerging out of the festival, the new Ogilvy CEO John Seifert, Ogilvy India's performance and more. Here are excerpts from the freewheeling conversation:
What are the trends emerging post Cannes Lions 2016? Where is the advertising industry headed?
Piyush: Overall, the categories are growing. Health & Wellness is just two years old, Entertainment has been introduced just this year. A lot of work is still and will always be about ideas, you may arrive at it from data, for which there is a category. But I met some of the jury members for data and they say they are looking at where the data took you for the idea... I don't think that is ever going to change. Technology will ease things for us to create better ideas but anyone who does not have an idea will not have a future, now or ever.
Technology was an over-riding aspect of the Cannes Lions festival this year... it was almost like the Cannes Lions of VR...